Digital Marketing Expert

Role Overview

We are looking for a creative and analytical Digital Marketing Expert to own and execute our multi-channel growth strategies. In this role, you will lead SEO optimization, performance marketing (PPC/LinkedIn Ads), content strategy, social media growth, and conversion rate optimization (CRO) to drive qualified enterprise leads and establish Travash as a thought leader in software engineering.

Key Responsibilities

• Plan, execute, and optimize organic (SEO) and paid (Google Ads, LinkedIn Ads) marketing campaigns.
• Perform technical SEO audits, keyword research, and content optimization to drive organic enterprise traffic.
• Manage company social media presence (LinkedIn, Twitter, YouTube) and brand messaging.
• Collaborate with content creators and designers to publish high-converting landing pages, blogs, and whitepapers.
• Track, measure, and report campaign ROI and lead conversion metrics using Google Analytics 4, Search Console, and CRM tools.

Qualifications & Requirements

• 3+ years of hands-on experience in digital marketing for IT services, B2B software, or tech agencies.
• Proven experience with Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and SEO tools (AHrefs, SEMrush).
• Solid understanding of lead generation funnels, email marketing, and conversion rate optimization.
• Strong analytical skills with a data-driven approach to campaign budget allocation.

Preferred Skills & Experience

• Experience with marketing automation tools (HubSpot, Mailchimp).
• Basic HTML/CSS knowledge and WordPress/Sanity CMS familiarity.